How to Run a Profitable Golf Simulator Business with Trackman

If you're looking to build a golf simulator business and haven’t considered Trackman, you're potentially missing out on more than just its precise ball tracking and software technology. Trackman isn’t just a launch monitor; it can also be a full-blown operating system for your golf business.

Optimize your golf facility with Trackman Portal's Facility View: manage tournaments, bay usage, and facility details efficiently for an enhanced visitor experience.

Here’s what you need to know about the features of running a business with Trackman on your side.

What’s the cost of Trackman commercial?

The Trackman iO Commercial Launch Monitor costs $22,495. That gets you the same high-end hardware as the Home Complete version, but with commercial features unlocked.
Here’s what you need to know:

• First-year software license and hardware protection are included, but after that, you’ll purchase them through Trackman directly.
• After that, expect to pay $1,100 per year for the software license.
• The optional $1,000 per year hardware protection plan is highly recommended - Trackman will give you a loaner unit at no cost during the repair to help keep your business running as smooth as possible.
• Other useful add-ons such as the bookings and payments area cost a little bit extra.

Bottom line: You’re paying for more than just a launch monitor. You’re getting a full commercial-ready setup that helps automate, manage, and grow your indoor golf business.

Prices accurate at the time of publishing this article.

What are the features of Trackman commercial?

The real value kicks in when you go commercial thanks to tools like the Trackman Portal. Not only does it come with a pretty dashboard, but it's a feature-rich command center that looks user-friendly but runs like a beast.

Think: five clicks to create a tournament, intuitive navigation, and all the analytics you could ask for.

Trackman Tournaments

Trackman offers a comprehensive tournament platform that allows you to set up stroke-play (gross), stroke-play (net), or stableford competitions. You can identify winners for individual events or utilize an Order of Merit system for season-long or series formats.

You can also run closest to the pin or longest drive competitions.

Added benefit: you can sell sponsorships. Upload logos that show up in-game like digital hole signs: it's subtle, effective, and an easy upsell. A win-win for you and the other business you’re promoting.

Control Room

Trackman’s Control Room lets you:

• Lock/unlock bays
• Message players
• Set timers
• Boot bad apples
• And you can do it from your on-site laptop, or the beach. Perfect for facilities looking to go low or no staff, or lesser overhead.

Analytics

In the analytics section of the portal, you can learn:

• Which courses are most played
• How often people finish rounds
• Which players keep coming back
• And much more

Use this data to optimize your simulator scheduling, adjust marketing, and justify ad pricing for sponsors.

Info Screens

Develop informational displays and incorporate promotional content to highlight the competitions you are hosting.

Running a tourney? Cast a live scrolling leaderboard in your lobby or lounge area.

Scorecards

Also, edit scorecards in real time to keep things fair, fun, and flowing.

Bookings and Payment

The piece of the Trackman Portal pie that costs a little bit extra is the bookings and payments section.

Cost: $25/month per bay (or $250/year per bay if you want to save a little), plus a small booking fee and standard credit card fees.

Trackman’s booking and payment system is baked right into their ecosystem, so it’s super easy to manage your bays and your business. You’ll handle everything through the Trackman Portal, and your customers can book time through the Trackman Golf App.

It’s easy to set up, easy for your customers to use, and built specifically for golf businesses like yours.

Trackman Branding

One massive bonus when you work with Trackman as a commercial location is you get access to a ton of marketing assets from them.

No, you cannot call yourself the Trackman Golf Center, but you could name your business Divot Golf Center powered by Trackman, and then use some of the logos and images around your business.

Trust us - indoor golfers get to know and recognize that Trackman orange very quickly.

Conclusion

Trackman doesn’t just track golf balls. It also helps to power golf businesses.

Whether you’re launching a sim bar or upgrading your existing setup, it’s your all-in-one control center for growth, engagement, and profit.

Let Trackman do a lot of the heavy lifting while you focus on driving revenue.